Who I Am
My name is Mark Gerardi, I am an artist, and industrial designer with a passion for Art, architecture and mixed media fabrication. I began interning and working diverse design disciplines within my first year of school 1994 and graduated from Humber college school of Industrial Design - Toronto, Canada in 1998.
This passion has led me to develop an all inclusive Art, Design and custom manufacturing firm. Gerardi Design was founded in 2000 in Orange County, California. My diverse portfolio has included large scale art installations, commercial projects, restaurants, offices and residential homes. With projects throughout California and Las Vegas. From inception to installation, Gerardi Design has evolved as a resource for architects and other design professionals looking for art, custom design and fabrication, providing a distinct one of a kind service tailored to every client’s needs.
What I do
I would say I share a balance of artist and engineer. Where I am able to come up with ideas and visualize them for others to understand. It is part of my creative process. I have been able to explain complex ideas to clients, architects, designers as well as deligate to hired help and volunteers in order to complete large scale projects.
Ideal project is a challenge where client and designer begin with brainstorming the concepts and possibilities of a grand interior to a commercial space; nightclub, restaurant, corporate lobby. Strategic planning, will allow us to creatively execute an award winning final design. Every detail would need to be customized for the project, incorporating all five senses to entice the end user to be amazed at the outcome. With the proper management throughout the project, using skilled workmanship, and leadership, all of these are possible.
People Process and projects
I am in my element when I get the opportunity to meet with clients for the first time, when they have an idea of what they need, or even when they do not. Then it’s “magic time” you can feel it in the air, when ideas are flying across the room, sketches, images, words. Sometimes it seems like a complete mess at first, but without fail there is always that sense at the end that everyone just knows how this will look, or work when the final presentation shows. That’s something that is beyond money and words.
It is a strong belief of mine that people should do what they are best at. Probably more important than that, people should spend their time doing what they love most. Luckily for me, those two are one in the same. In the last 15 years I have been fortunate enough to be involved in several diverse fields on some exciting design teams.